Our expertise in selling homes can be boiled down to three key elements. First, we focus on getting the absolute highest price in the market, often creating new records in the neighborhoods where we list properties. Second, we make the process as easy and stress free as possible for our clients. Moving is enough to handle, so we are prepared to handle everything else. Third, we love helping people make important decisions with the best information possible. From data to market trends to emotional attachments, we help our clients navigate to the new chapter of their lives.

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PREPARATION

Strategic preparation is a key element to our home selling process. We know what investments and improvements will bring a return in our market. We are continually fine-tuning our preparation process to make sure our listings are the most interesting, most compelling listings on the market. We customize our approach to each house and we collaborate within our team and with trusted partners to make sure we are bringing our absolute best.

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MARKETING

Marketing and exposure are key elements to the process of selling your home, and we employ effective high and low-tech marketing strategies to expose your home. For example, we expose your home with the latest online technologies and we invite neighbors to twilight parties and open houses. We work with top notch photographers and designers, and produce cutting edge marketing materials to show off your home.

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STRATEGY

All along the way, we make sure we are making the best strategic decisions in preparing and marketing your home. We give you data and talk to you about market trends and our relevant experience to make sure you are informed in making decisions. As we get feedback from the market, we adjust our approach if necessary, staying one step ahead of the market.